Whether you are on a budget, want a carpet or floor that will last a lifetime or three to five years, we are great at matching up your new flooring to your needs, budget and length of residence. We don’t oversell you. We feature fine carpet and flooring options without the high cost …..and Superb Certified Flooring Installation. In today’s crazy world its important to know who is coming to your home to do the install. We know the answer to that every time! We don’t draw names from a pool of installers.

A special message from Greg and the Home Based Carpet Family…click to watch video below!

We’ll bring the flooring and carpet samples directly to your door plus direct warehouse pricing, saving you time, gas and money. We offer famous brand name carpets like Dreamweaver by Engineered Floors, Shaw, Mohawk, Southwind Carpet, Phenix Carpet and Marquis Industries. We offer vinyl floors from Beauflor, Earthwerks, Tarkett and Nafco. Luxury vinyl planks that come in narrow and wide widths are very popular in flooring fashions in the Greater Cincinnati flooring market and we carry one of the finest in the flooring industry…Earthwerks. We have all the latest styles and colors in tile and plank floors. The new hardwood flooring choices are abundant. We feature Somerset Hardwood and Mullican Flooring. By bringing the carpet and flooring samples directly to you, we can lay them down and see how they will actually look and feel in your home. You won’t have to envision their effect in your home from the middle of a busy and cluttered showroom floor. And, we do the install with Certified Flooring Installers (CFI). CFI is a organization that licenses flooring installers all over the country. The World Floor Covering Association runs the organization and those craftsmen who graduate from CFI are the best you will find in all regions of the USA. They subscribe to a code of rules, ethics and regulations and put forth their talent to do the best possible installation. Our son Brandon manages and runs the carpet and flooring crews and is ranked with CFI as one of the top flooring installers in Greater Cincinnati.

Let us help you make the right choice of carpet or flooring without the hassle of a pushy sales person who’s only interest is in their commission made off of your sale. We are more interested in your happiness with the product you purchase and the installation we provide. That’s what really drives our family. Making sure you are pleased so you will tell your friends and neighbors about us. We depend on your referrals, reviews and word of mouth advertising. Just check out our reviews at….https://www.homebasedcarpet.com/reviews

Purchasing new carpet and flooring is a big decision. Judy, Brandon and Greg K. understand your need to talk to someone you are comfortable with, where you can ask questions and get answers for any concerns you may have before making your flooring decisions. You deal directly with the owners. They try very hard to match the flooring to the family who will be using it.


1. How long will you live there?
2. How many in the family?
3. Ages of children?
4. How often will the floor be vacuumed or cleaned?
5. How long do you expect the floor to last?
6. Do both parents work? ( if both work I know the carpet won’t get vacuumed that often). How often a carpet is vacuumed is KEY.

THE ANSWERS WILL HELP GUIDE US TO THE PRODUCT TO SHOW YOU. Note We just sold a carpet job to a family of four. They had 2 small kids and the store they went to wanted to sell them a Stain Master. They will be in Cincinnati a max. of 3-4 years. They don’t need a 60 ounce nylon. We sold them a faint tone on tone plush made of continuous solution dyed polyester. WHY? the kids won’t stain it (it won’t ugly out) and it will wear great for more than 5 years. We saved them around $600 and they will be very happy with the purchase.. Remember…carpet doesn’t wear out, it uglies out! Save that Stain Master purchase for when the kids are out of the home! NOTE…we sell Stain Master too but try and gear the right product for the right living conditions.

When you choose Home Based Carpet and Flooring for your total flooring needs you not only get knowledgeable and highly trained family staff to answer your questions, you also get direct warehouse pricing on your flooring or carpet purchases. You can save hundreds, if not thousands of dollars. And, we know who is coming to your home to do the installation. You don’t have to hide your valuables and wonder who is in your home working. Our son Brandon runs the teams and you will be truly surprised how confident the crew is in making your flooring dreams come true. A customer in Amelia, Ohio told me last year after we finished installing Somerset hardwood flooring, installing new wood stair treads and finishing to match the new wood and wall to wall carpet that our workers restored her faith and confidence in tradesmen coming to work in her home. Keep in mind that I had 6 craftsmen working on two levels in her home for 5 days.

After you pick the carpet or flooring that’s just right for you and your home, we guarantee its on-time delivery and installation. Your flooring will be installed by true craftsmen.

Choosing carpet, hardwood flooring, luxury vinyl floors and tile in Cincinnati is a very important flooring decision. And the wrong flooring advice or installer can make or break the installation. Choose the family who has been making consumers happy for many years. You probably have a neighbor who has used our shop at home flooring and carpeting service from Home Based Carpet and Flooring.

Our shop at home service covers Loveland, Mason, Maineville, Montgomery and Greater Cincinnati.

Please visit our reviews at   https://homebasedcarpet.com/reviews/
for a job right in your neighborhood.

Ready to find out more about getting a Quote today? Call 513-373-8540

or Book Online Today for an in home estimate of your new flooring or carpet – Click Here

NWFA Nation Wood Flooring Floor Covering Association WFCA

A New Way To Buy Carpet and Flooring

In 2005 the Keairns Family discovered they could provide better service with a direct warehouse pricing shop at home flooring experience.  Greater value for their customers resulting in cutting out the high overhead of maintaining a storefront and warehouse. Today our business is better than ever says Greg. We bring the floor and carpet samples to your home at great pricing. It is a win win situation for the customer because they get great pricing without the hassle. They save time, money and fuel.

Our goal is pretty simple

Greg Keairns

We want to get you the best quality and value for your needs. We want you to very pleased with the product you choose. Pleased from the minute we meet you until our installation team leaves your home after completing your job. If you check our reviews on social media I think you will understand what we mean. Check out https://homebasedcarpet.com/reviews/ . We match up the right flooring product for the size of the household and how long you want it to last. We are not about over selling you. Your complete satisfaction is our goal. As a happy and pleased customer, we want you to recommend your friends and neighbors. I want to be able to call you every year, say hello, and ask you for referrals.  I know that I won’t be ashamed of the product or installation I sold you when we talk down the road.

The Keairns family has over 100 combined years experience of carpet and flooring sales and installation in Cincinnati.

Greg served in the United States Army and did a tour of duty in Vietnam from 1967-68. During his deployment he was awarded the Bronze Star. After his tour of duty he attended University of Cincinnati part-time for years on the GI bill and began his flooring career in 1971. Greg was a rep for Armstrong World Industries in Lancaster, Pa. His job took him to five states calling on lumber and retail flooring stores and promoting flooring, carpet and ceiling tile systems.

Years later he was appointed vice president for a major Cincinnati based wholesale distributor of carpet and flooring materials. During this time he learned the ins and outs of retail store management, retail selling and the wholesale distribution chain. He also got to know many manufactures and upper management staff members and developed a relationship with them through large purchases of carpet and flooring materials to sell to retail stores. Greg also had the opportunity to see first hand the distribution supply chain of how floor covering distribution works. After getting to know hundreds of installers during those years and even today, he has a file folder about three inches thick of good and bad installation crews in and around Greater Cincinnati. Greg is grateful for the years of manufacture and wholesale sales experience that he was able to experience.

Starting our flooring business

In 1985 Judy and Greg decided to open their own business serving consumers and business with floor covering products and installation. Their daughter came into the business and the rest is history. Son Brandon was brought into the business at the early (age 15) and taught the high standards the family lives by and the great pride they take in selling and installing carpet and flooring right the first time. Brandon has since been trained in all types of floor products and sales as well as complete floor and carpet installation.  He is the person behind the scenes managing the crews and installation. He is a great trouble shooter and is on just about every installation.

Brandon also runs sales leads, measures and has a tremendous knowledge of the flooring sales side of the business. He is one of the highest rated Certified Flooring Installers in Midwest America. He also has attended the Armstrong Vinyl School, Shaw Carpet Softbac Certification, Pergo Certification School, Formica Certification, Carpet Cushion Certification and many other manufactures sales and installation training schools and seminars. He just recently came back from a 2 day factory visit at Somerset Hardwood Floors in Somerset, Kentucky. There he saw the logs come into the saw mill and exit the end of the building as finished hardwood flooring.

Home Based Carpet and Flooring is a member Cincinnati BBB Accredited Business since 2011, World Flooring Covering Association (WFCA) and the National Wood Flooring Association (NWFA). They subscribe to each associations selling ethics and selling guidelines. They have also won the Angie’s List Super Service Award in 2012, 2013, 2014, 2015, 2016 and 2017.

Where ever you live in Greater Cincinnati, Home Based Carpet & Flooring has you covered.